Along with its path of international promotion for a new way of combining art, business and modern culture, the Bonotto Foundation continues to experiment with new strategies – exhibition and communication wise - to spread the ideology and the work of the Fluxus movement and of Experimental Poetry.
The creation of innovative expository projects open to the (sometimes unaware) public has found its location in one of the most glamorous trendsetting places in the contemporary Italian collective thought.
Excelsior Milano will host UNSCENT, a four-days event dedicated to niche and high-quality perfumery, directed by Celso Fadelli and Cristiano Seganfreddo. This temporary exhibition curated by Bonotto Foundation is dedicated to Joseph Beuys, one of the most significant figures of the contemporary artistic and cultural scene.
Unscent represents an innovative and extraordinary platform, halfway through a museum and a high-society event: an olfactory and cultural journey to be experience at its fullest.