Made in Italy: a global challenge
The Bonotto company on Petrolio, Rai1
September 22 2014
Made in Italy: a global challenge
The Bonotto group is among the companies featured on television program Petrolio on channel Rai 1, as part of the episode “Made in Italy: a global challenge”.
Thanks to its brave concept and its innovative spirit, the Slow Factory has been chosen as one of the reference groups for the program.
“Moving forward through the past” is how journalists Valeria Fraschetti and Giulio Reale describe Giovanni Bonotto’s revolutionary approach. He rescues traditional instruments and techniques that have long been forgotten and uses them to build his ever-changing dream: to cultivate the Culture and the Emotion of fashion.
The slow movement of old looms, the experience and the knowledge of craftsmen: these are the values of time and memory Bonotto brings into the future, producing high-quality yarns.
One of the most significant experimental art exhibits is displayed on the walls of the Slow Factory warehouse. In this factory-museum, Art and Life, imagination and work, combine, dignifying one another.
The result is a fabric that is always unique: a worldwide-celebrated piece of art, an ode to a renewed Renaissance era, fueled by Italian excellence.
Thanks to its brave concept and its innovative spirit, the Slow Factory has been chosen as one of the reference groups for the program.
“Moving forward through the past” is how journalists Valeria Fraschetti and Giulio Reale describe Giovanni Bonotto’s revolutionary approach. He rescues traditional instruments and techniques that have long been forgotten and uses them to build his ever-changing dream: to cultivate the Culture and the Emotion of fashion.
The slow movement of old looms, the experience and the knowledge of craftsmen: these are the values of time and memory Bonotto brings into the future, producing high-quality yarns.
One of the most significant experimental art exhibits is displayed on the walls of the Slow Factory warehouse. In this factory-museum, Art and Life, imagination and work, combine, dignifying one another.
The result is a fabric that is always unique: a worldwide-celebrated piece of art, an ode to a renewed Renaissance era, fueled by Italian excellence.
